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Payment By Results

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Payment by results (PbR) is the practice of paying providers for delivering services after agreed results have been achieved.

The advantage for a commissioner of this model is that public money is only spent when the results are achieved, so money isn’t spent on unproductive services.

However, PbR schemes have proven to be complex and costly to set up, and often mean providers taking a very high level of risk.

At the end of the day though, no matter how well you court a future customer, there’s really only one thing that they want, and that’s a guarantee that they’ll get something out  of the purchase.

Some people want results, some want gratification, and some want happiness, but at the end of the day it all boils down to one thing: avoiding regret.

People simply don’t want to make a purchase that they’ll regret, and saying no is their way of avoiding just that. But you know they won’t regret it; you simply need to prove it to them.